I can't really do anything innovative." Then a lot of excuses, "We're a B-to-B company, we don't sell things like cool sneakers, booze, or burritos." We all have the stereotype that they have this somehow granted permission to be more creative and innovative. It's really come from a lot of marketers coming up to me and saying, "I don't have good ideas and I don't know how to come up with ideas. I used to say it took me five years to write this book, but it's really a project that I've been working on for five years because I didn't sit and write the whole time. Kerry: Is this book a product of pandemic need to innovate where you walked in and you're like I need to do some stuff, I need to do something?Ĭarla: I would love to say that I came up with the idea, wrote it, and put it out in this last year. I'm delighted to be here with my favorite audience, B-to-B marketers. ![]() We're going to talk about that and what it means for your organization and how you can encourage people to come up with new ideas that can help you reach your goals.Ĭarla Johnson: Thanks, Kerry. Her latest book is RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes. I'm joined by Carla Johnson, a world-renowned storyteller, keynote speaker, and author. Kerry O'Shea Gorgone: Welcome to the Marketing Smarts Podcast. "Marketing Smarts" theme music composed by Juanito Pascual of Signature Tones.įull Transcript: How to Turn Your Organization Into an Innovation Powerhouse Try MarcomGather for free: /MarketingProfs MarcomGather is the digital asset hub that solves "file sprawl" by centralizing all assets. MarcomCentral, a leader in enterprise Digital Asset Management for 20+ years, can transform your business with streamlined file organization. To learn more or book a demo, visit .Īccelerate sales with tools purpose-built for brand managers, marketers, and sales teams. Adverity powers the marketing intelligence of some of the world's leading brands and agencies, including IKEA, Red Bull, GroupM, Unilever, SAP, and Forbes. ![]() By transforming siloed data into actionable insight, Adverity reduces the complexity involved in optimizing ROI of marketing spend. This episode brought to you by Adverity and Marcom Central.Īdverity is an intelligent marketing analytics platform enabling data-driven marketers to make better decisions and improve performance, faster and easier. ![]() ![]() Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode. Listen to the entire show now from the link above, or download the mp3 and listen at your convenience. We'll even get a sneak peek at her 5-step framework to connect the dots, come up with the ideas, and find the opportunities in any market, for any business and under any condition. You'll learn how to help your employees deliver more ideas-faster.Ĭarla defines the six archetypes of innovators and the role that each plays in moving your team forward. In this episode of Marketing Smarts, we get into how you can hire innovative people for your team, create processes that lead to innovation, then encourage employees to use those processes to generate new ideas. Don't miss a MarketingProfs podcast, subscribe to our free newsletter!
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